8Ball's owner reached out to us in late Sept 2021, after recently acquiring the site, with a desire to optimize user experience and ramp up sales from every angle possible. Before being acquired, 8Ball was in a better state with SEO and organic traffic, so the new owner knew they needed to work on web performance, now that Google had rolled out their Core Web Vitals initiative. Most of their traffic was coming from mobile, but over 1,000 URLs were in the "need improvement" range, so there was more ranking benefit to be gained by pushing these URLs to "good".
Shortly after our initial call, we deployed Render Better for 8Ball on October 5, 2021. At the end of October, as Google's rolling 28-day window of real user data came in, the 1000+ URLs that were yellow flipped to green. Render Better's automatic optimizations reduced LCP by 21% on average for mobile, thus maxing out the ranking benefit for those URLs, reducing bounce rate, and ensuring a faster user experience in time for 2021 holiday shopping. Desktop was a bit more challenging and required some manual adjustments, but we're now currently at 91% good URLs on mobile (only a few CLS errors left) and 100% good URLs on desktop. Render Better continues to keep 8Ball optimized as they add more products and grow.
8Ball is an industry-leading culture hub that delivers unique t-shirt designs at great prices. Their ever-expanding range of original 100% cotton tees are sure to please. Whether your obsessed with 70s and 80s culture, geek life, sci-fi, politics, or whatever weird stuff you're into, you'll find a shirt you love and others will envy.
Render Better automatically reduces site speed, allowing shoppers to browse and checkout faster, resulting in a better user experience and more sales.
Book a free 30-min call with one of our experts to assess your web performance and see how Render Better can improve your site.